O' GALOP (ROSSILLON Marius dit). - Lot 580

O' GALOP (ROSSILLON Marius dit). Nunc est Bidendum. Cheers. The Michelin tire drinks the obstacle. Circa 1910. Lithographic poster. Imp. Cornille & Serre - Paris. Lined on japon paper, fairly good condition: top left corner and a gap at the Bibendum "B" restored, numerous small tears and small gaps skilfully restored, no repaints, paper slightly yellowed. The overall appearance of the image remains good. Vivid, fresh colors. 160 x 120 cm Bibliography: Kléber Rossillon. Marius Rossillon dit O' Galop. The Michelin Man's poster artist. 1867-1946. Catalog of the exhibition held in Sarlat from June 28 to September 23, 1998. Page 14: variant in the text. Christophe Zagrodzki. L'Automobile et la Publicité. Musée de la Publicité Paris 1984. Page 66. Ill. 51. Anne-Claude Lelieur and Daniel Bordet. From Bébé Cadum to Mamie Nova. A century of advertising characters. Forney. Paris-bibliothèques 1999. Page 293. ill. 518 : The black-and-white drawing on this poster illustrated the "Avis aux dessinateurs et caricaturistes" competition launched by the magazine La Revue Parisienne in its first issue, April 1899. Our poster, which reproduces this drawing with a few slight differences, is dated February 1913. Laurence Prod'Homme. Poster Collector. Editions Apogée. Musée de Bretagne. 1996. Page 243: "Bibendum, the allegorical figure representing the product, the tire, is without doubt the most famous example in the history of advertising, and one of the most enduring, since in 1998 he will be a living centenarian".