CAPPIELLO Leonetto. - Lot 397

CAPPIELLO Leonetto. I only smoke Le Nil. Joseph Bardou & Fils cigarette paper. 1912. Lithographic poster. Imprimerie Publicité Etablts Vercasson, Paris. Folded, good condition: very slight overpainting along one fold, small scratches, very slight color fading along top edge. Small tears in margins. Very vivid and fresh colors. 119 x 160 cm Bibliography: Jack Rennert. The Posters of Leonetto Cappiello. The Poster Art Library Posters Please Inc. New York 2004. Pages 324 and 325. Ill. 530: "Although the slogan reads 'I only smoke Le Nil', Le Nil is not really a cigarette, but rather a brand of cigarette rolling paper. Le Nil claimed to be as "tough as an elephant's hide", which is how the company's elephant spokesman came to be."