CAPPIELLO Leonetto. - Lot 396

CAPPIELLO Leonetto. Pernot package Pernot cookies. 1905. Lithographic poster. Imp. P. Vercasson & Cie, Paris. Uninserted, very good condition: center folds marked, small edge tears including one along a fold. Very bright, fresh colors. 158 x 118 cm Bibliography: Jack Rennert. The posters of Leonetto Cappiello. The Poster Art Library 2004. Ill. 83 page 83. Un siècle d'affiches à Dijon. Temps Réel Dijon 2008. Catalog of the exhibition from July 11 to September 22, 2008. Ill. 41 page 81: "From around 1912, advances in food preparation and preservation were transforming the way people cooked and ate. But for the French gourmand, steeped in the thousand-year-old history of the French corner bakery, pre-packaged canned cookies seemed a little suspect. Cappiello's brightly colored poster aimed to persuade consumers otherwise."