GALLICE Louis. - Lot 235

GALLICE Louis. Old Jamaïca Rhum Goodson Bordeaux. 1893. Lithographic poster. Lith. G. Bataille, Paris. Cotton-backed, image looks fine but: repainted lettering mainly in lower part, upper right and left corners and lower right corners redone, restorations along right border in background of image, paper slightly yellowed. Bright, fresh colors. 127 x 91 cm Bibliography: Raymond Bachollet, Jean-Barthélémi Debost, Anne-Claude Lelieur and Marie-Christine Peyrière. Négripub. L'image des noirs dans la publicité. Somogy. 1994. Page 80, Ill. 99: "... The scene is naively simplistic and convincing: a hilarious, well-dressed black man with a pot belly flattens with a bottle the hat of a colleague with worn-out shoes and torn pants, surrounded by broken bottles... the message is clear: ask for Goodson rum, don't drink just anything."