Lot n° 340
Estimation :
2000 - 2500
EUR
Result without fees
Result
: 4 000EUR
HOHENSTEIN Adolf. Bitter Campari Milano. Circa 1900. Lithogr - Lot 340
HOHENSTEIN Adolf. Bitter Campari Milano. Circa 1900. Lithographic poster in three panels. Prem. Stab. Arti Grafiche Galileo - Milano. Not canvas-backed, average condition: marked median folds, lacks, traces of humidity and tears of which two more important going down in the image in high and low parts (44 cm and 14 cm), some freckles and printing defects, bright and fresh colors. 204 x 100 cm
Bibliography : Alain Weill. The Masters of the Poster 1900. Bibliothèque de l'Image. 2001. Page 124. Alain Weill. Encyclopedia of the poster. Editions Hazan, Paris. 2011. Page 125 : "Gaspare Campari, a pioneering vermouth producer, had the excellent idea of moving to Milan in the mid-1860s, where he opened a distillery. A gigantic café followed, at the corner of the Victor-Emmanuel II Galleries in 1867. It was he who invented the formula for Bitter Campari. His two sons succeeded him, but it was Davide who, in 1910, founded his eponymous company. A great captain of industry, he was also an outstanding liquorist and passionate about advertising .... We will confine ourselves to the poster.... A prestigious list follows: two posters by Hohenstein, including an admirable light and shadow effect on a café terrace (for the present poster)....The three basic products of the house have indeed been color-coded: red for the bitter, blue for the cordial, green for the Campari-soda". Alain Weill. Affichomanie. Poster collectors - Collector's posters 1880-1900. Musée de l'Affiche Paris 1980. Ill. 153.
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