CASSANDRE (Adolphe Jean Marie Mouron, said). For your table - Lot 322

Lot n° 322
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Estimation :
1000 - 1500 EUR
CASSANDRE (Adolphe Jean Marie Mouron, said). For your table - Lot 322
CASSANDRE (Adolphe Jean Marie Mouron, said). For your table Oil of the Green Cross. The Best. Circa 1925. Advertising cardboard panel to be suspended. Lithographic impression. Signed in the plate. Hachard & Cie, Paris. Good condition: small tears in the corners and soiling on the edges, bright and fresh colors. 43 x 33 cm Bibliography : Alain Weill. Cassandra. Editions Hazan 2018. Page 42. Ill. 34. Only known copy of this variant. "Each poster is a new experiment to try or, rather, a new battle to fight, to win" (Cassandre, quoted in Pierre Andrin, op. cit., p. 155). "In 1925, he will make the brilliant demonstration of it for the campaign of oils of the Green Cross which becomes Huilor. To make the public assimilate that the same product suddenly changes name is a difficult and very sophisticated advertising exercise".
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