CAPPIELLO Leonetto - Lot 215

Lot n° 215
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Estimation :
1500 - 2000 EUR
Result with fees
Result : 3 840EUR
CAPPIELLO Leonetto - Lot 215
CAPPIELLO Leonetto Pure Champagne Damery - Epernay. 1902. Lithographic poster. Imp. P. Vercasson, Paris. Not interfaced, average condition: yellowed paper, foxing, tears in the lower part above "vignerons" (about 13 cm), slightly marked median folds, tears in the edge. 140 x 100 cm. Bibliography: Jack Rennert. The Posters of Leonetto Cappiello. The Poster Art Library Posters Please Inc. New York 2004. Pages 58. Ill. 32: "Cappiello's first design for this drink was entitled "Peruvian Elixir" (see Wine Spectator, 159), but this product probably never made it to market. Never one to mess with a good design, Vercasson then sold it to champagne producers in the Damery-Epernay region. In another of the promotional letters Vercasson used in 1903, the director of the Champagne Association noted that this poster is "perfect" in that it "clearly conveys the joyful spirit" of the Champagne drinker." Jack Rennert.
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